The 'Papercutoutalphabet' rug was designed by Alan Fletcher in celebration of the 40 years anniversary of Aram Designs. ''The design began with squares of paper. By minimum scissoring around the edges the hint of letters emerged. Twenty-six letters can't be arranged in a regular pattern to form a square. So I made twenty-five. A permissible reduction, I think, as the rug can be viewed from any side and thus enables the N to double up as the Z. A normally stands for Apple but in this case it is Aram. And the fugitive Z represents Aram.''
